Monday, August 4, 2014

Star to follow: ‘Franchize’

“Life must go on,” so the adage goes.


And indeed it has for the resilient, ever-daring, unfearing, God-loving Leyteños and Samareños after the storm surge of typhoon Yolanda, like a thief in the night, claimed the lives of thousands of them on that fatal morning of November 8, 2013.


For those who survived the tragedy — though heart searing to recall — it was a battle to win and winning comes in many forms according to one’s skill and talent.


photo3 And so it is with Archie Malate also known as Franchize, whose heart was boldened and bursting at the seams, and his talent whetted in his endeavor to express in the God-given medium to him.


Franchize, a native of Tacloban City is a self-made rap artist, composer, and record producer, whose compositions are expressive of his feelings and delivers them with gusto.


When asked if he is an artist, he shyly smiled and said, “a developing one.” And so he grew and developed with the years, nurtured by his observation of those in the music industry, spending hard-earned money to attend their shows and watch their concerts in order to learn.


After well-nigh 12 years his efforts are paying off. It may be recalled that Franchize has composed songs for movies, televisions, and different business entities.


He has also taken under his tutelage rappers Shehyee, Harlem and Juan Lazy who have finally earned names in the local scene, having gained knowledge and experience during their time and stint with Franchize’s independent record label FLEE Entertainment.


Currently, it is observed that Franchize is making a name for himself, almost fulfilling the peak of his ambition.


His debut single YAKA was recently released on the digital market in preparation for his upcoming album under GMA Records. YAKA is a song he wrote dedicated to the survivors of the devastating typhoon Yolanda.


This song is already on the airwaves and its music video which was directed by Dolero just recently premiered on Myx music channel. The music video was shot among the ships — fronting his house — which were ferociously swept ashore by the storm surge.


photo2 Franchize is presently one of the ambassadors of local mobile brand My|Phone and is also a regular performer in the company’s events.


Very recently, he performed at the record breaking Pusong Waray: Daniel Padilla concert in his hometown Tacloban which was attended by more than 30,000 people coming from the different towns of Region 8.


“Hope springs eternal in the human breast,” as it does in Franchize. His endeavors, which started from his early age were checkered with ups and downs. But like a good souldier, he never gave up, inspired by the song “if you meet with defeat try again.” That’s Franchize, the artist to watch in the music industry!


Come follow him on his social media accounts: http://ift.tt/1kBqvJG, http://ift.tt/UPs1M9, and http://ift.tt/1kBqvJI.


.. Continue: Remate.ph (source)



Star to follow: ‘Franchize’


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