YAMAHA launched its new brand slogan, “Revs your Heart”, to highlight the ‘company’s passion for innovation by creating an exceptional value and experiences that enrich the lives of the customers.’
With Yamaha’s “Refined Dynamism”, the company aims to captivate and help create vibrant lifestyles through the new product line up and technology of Yamaha.
The new brand slogan came from the word “rev”, which simply means revving an engine, being associated to the human heart that pumps the blood through the body’s veins to make all the systems work properly. Revs Your Heart is a strong statement that is able to move people to greater heights and raise the quality of life. This is a statement that represents a deep sensation that lasts, a passion that endures.
Because of the company’s philosophy of providing its clients their satisfaction, Yamaha aspires to ignite a high-quality feel that projects the HEART of Yamaha through delivering an excitement ground that continuous to REV their exhilarating sense.
Together, let us all experience a colorful, vibrant motorcycle lifestyle with Yamaha!
“Experience a New World of Dynamism”
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