Ni Nora Calderon
LAYUNIN ng GMA Network na maibalik at sariwain ang tunay ng diwa ng Kapaskuhan sa pamamagitan ng kanilang bagong Christmas campaign na “Sundan Natin ang Bituin Pabalik sa Kanyang Piling” na napapanood na simula kagabi sa 24 Oras.
Babalikan ng music video ang gabi ng kapanganakan ni Jesus Christ bilang pinakamahalagang regalo sa sangkatauhan tampok ang entertainment at news and public affairs personalities ng GMA.
“At the heart of the Christmas celebration is God’s gift to us, and that is the birth of Jesus Christ,” pahayag ni GMA Chairman and CEO Atty. Felipe L. Gozon. “Through this campaign, we hope to enjoin every Kapuso to rejoice in this most precious and significant show of love ever bestowed on mankind,” dagdag niya.
Sa pamamagitan ng pagsasadula ng Nativity scene, tatanawin ng Kapuso personalities ang liwanag na sumasagisag sa tala sa Bethlehem na nagsisilbing paalala na ang sayang handog ng Kapaskuhan ay mula sa Diyos at sa pagpapalang hatid Niya.
“In the middle of the holiday rush and festivities, we hope that GMA, through this campaign, moves us to take pause and be reminded of the real reason why we celebrate Christmas. We wish to inspire every Kapuso to take that meaningful journey with us to our Lord Jesus in the manger,” sabi naman ni Gilberto Duavit Jr., GMA Network President and COO.
Ang jingle na Ang Tunay na Regalo ng Pasko ay inawit ng Philippine Sandolphon Singers (binubuo ng mga alumni ng UP Concert Chorus) na mahigit dalawang dekada nang umaawit sa EDSA Shrine.
Ang Christmas campaign na ito ay binuo ng program support department ng Network na sina Regie Bautista (first vice president), Grace Feliciano (assistant vice president), Joy Comia-Ashipaoloye (junior associate creative director), BJ Camaya (copy director), Bobby Pagotan (promo writer), Jason Faustino (senior visualizer), Raymond Ignacio (senior visualizer) at Hasmin Marable (senior project manager); at mga kinatawan ng post production department na sina Paul Hendrick Ticzon at Vince Gealogo (directors), Edward Achacoso (director of photography), John Paul Arrojado (assistant DOP), Neil Nanquil (colorist/master editor/edit supervisor), Allyn de Ocampo (main cam/arri operator/asst. DOP), Don Suratos at Van Sean Deato (assistant directors), Ingrid Navarro (shoot producer), Hazel Joy Raymundo (post production admin), Joanne Valencia (project manager), Criselda Dacanay (production manager), Steve Salvador (costume supervisor), Cris Martin Marquez (graphics supervisor) at Don Carlo Suratos (flame supervisor).
Ang jingle ay binuo nina Brian James Camaya (lyricist), Edward Mitra (composer), Gino Torres (vocal arranger), Philippine Sandalphon Singers (vocals), Weena de Leon (mixer) at Gideon Purugganan (recording specialist).
.. Continue: Balita.net.ph (source)
No comments:
Post a Comment